Lessons from the real world

So, sadly again there has been a delay with posts, and I feel that I ought to say that this post will not include travel stories, musings about Swedish culture or the life of an expat. It is instead something of an announcement relating to my life outside of blogging and musing, the stuff that provides the spare change to enjoy this cup of tea steaming away next to my tablet, and incidentally, the tablet itself.

I have my own small business! And … a website!
*cue the standing ovation*

So considering I finally feel as though I’m getting somewhere, I thought it might be a good time to share some of my dicsoveries, in the hopes that someone out there might find it useful. So without further ado,

How to set up your own business

If you are providing a service to at least one person on an on-going basis, you want to continue to do that and perhaps find more people, you have a small business. Even if you don’t call it that or haven’t ventured into the forests of tax related paperwork.

Without knowing it, I’d been running my own small business for months before I realised what it was. What this meant was that by the time I started thinking about business plans and goals, I more or less knew what I wanted to do, because I’d already started my journey. This would not be so easy for someone starting from scratch.

So now that I knew that I had a small business, what was the next step? According to reliable friends, I needed a business plan, and armed with a pad and pencils I soon had the skeleton of one formed before me. I made a list of the steps I would need to take to turn the plan into a functioning reality, including facing up to the unwelcome prospect of paperwork.

Sweden is well known, at least by people who live here, as a nation that has embraced the idea of bureaucracy, like the most pedantic lion tamer who will never run out of hoops for their lions to jump through. My first step came almost by accident, when a potential customer asked if I was registered for tax purposes. Of course, I said, filling out the paperwork. Then I had to set up a business account at the bank, which needed the details for the tax registration, which was soon sorted out. So, F-skatt and bankgiro done. I managed with these for a few months, toying with the idea of going further. I seemed to be bringing in more and more work, through adds on job sites and word of mouth, but was this sustainable? So I got creative.

Out came the pen and paper, and after a few days logos appeared, and multiplied. I winnowed through them, relying on advice and objective opinion, until I reached the last handful, and from these I made my own choice without outside help.
Along with a logo I decided I needed a website which took faaaaar more time planning than actually making. What did I want to stay? How did I want it to look? Which of the thousands of wordpress themes should I use? Should I use that moving across the screen picture thing? (I didn’t) Again with the help of a friend, I got server space and a platform to easily launch into the websire creation. Et voila, I had a website. Which I adore as it’s new and I made it.

So now? Now I continue, building and working and learning. You never stop learning, even when the website’s done and you feel as though you can sit back and wait for the tidal wave of clients to come pouring in. And this is what I have learnt so far:

Ask for help. There will be people you know who know things you don’t, and for the price of company an fika will help you. Don’t be afraid to ask for advice, even if it’s something you feel that you should know.

Make up your own mind. You may have an idea that you like, and after some beta-testing you’ve got positive and negatives comments. In the end you need to follow what you think, because in the end the product is yours and whether it succeeds or fails rests on you alone.

Do the paperwork. It may take half a day and what feels like your will to live, but you’ve got to get it done, so you might as well get it done now.

So, from the little table in the corner of the café, I hope all of you out there are enjoying your little part of the world and whoever of you is thinking of embarking on something new, go for it and good luck! And to all those who helped me get to where I am, in particular my bsuiness plan advising, server providing, super reliable friend – thanks again and again and again!

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